Client: Sammlung Zander gGmbH
Type of Engagement: Long term partnership
Main Challenge: Creating a contemporary, culturally aware brand identity for the Zander Collection, a collection of 4,500 works of Naïve, Outsider, and Folk Art, assembled in more than 60 years by Charlotte Zander (*1930 - †2014).
Solutions: Photo production of the art collection and exhibition space hand in hand with the collector’s daughter Suzanne Zander. Development of word and picture marks, website, stationery, posters, invitation cards, catalogues and digital advertising solutions.
Result: A modern appearance that communicates The Zander Collection’s new direction as a non-profit dedicated to art education, research, and exhibition opportunities for its artworks in the long-term.