Client: Mattiazzi SRL
Type of Engagement: Long-term, strategic partnership.
Main Challenge: Accompanying the company’s change from a manufacturer to an international design brand.
Solutions: Strategic brand positioning, holistic brand design, development of the portfolio structure and the collections’ nomenclature, strategic planning of collections in collaboration with contemporary designers as Nitzan Cohen, Sam Hecht & Kim Colin, Ronan & Erwan Bouroullec, Konstantin Grcic, Jasper Morrison, Leon Ransmeier, Inga Sempé. Development of the brand’s voice and narrative and long-term communication planning, holistic production of all communication materials.
Result: This deep and long-term partnership changed Mattiazzi’s strategic positioning from a manufacturer and supplier to an internationally renowned design brand that continues to set new standards in the design and manufacturing of contemporary furniture.