LAUFEN space Communication Strategy

Main challenge: Introducing the new LAUFEN space concept to LAUFEN’s global sales team, developing and aligning on a global communication strategy with the freedom of incorporating local culture and needs.
Solutions: International communication and channel strategy, series of workshops for internal stakeholders, curation and editing of LAUFEN space Berlin’s website.
Result: Goal-driven communication strategy that employs LAUFEN spaces around the globe as generators of content for digital channels.