Main challenge: Developing an innovative spatial concept for the new showroom in Berlin that unites local design culture with the heritage of the brand. The concept was born and evolved in close collaboration with Konstantin Grcic and Marc Comes.
Solutions: Spatial design concept, communication strategy and materials.
Result: The new concept reframed the space as a place for presentation, experimentation and dialogue in order to differentiate it from similar showrooms and to anchor it in Berlin’s creative scene.