Client: Kunsthalle Düsseldorf
Type of Engagement: Long-term lead agency and partnership (8 years).
Main challenge: Rebranding and development of a new brand identity under the curation of Gregor Jansen.
Solutions: New logo design and development of the entire brand system, design of the museum’s 50-year anniversary communication, design and production of all analogue communication measures.
Result: An aesthetic and brand identity that matched the institution’s role of a cultural seismograph – expressing the zeitgeist and the agile, young approach of the exhibitions.