Client: ioo Gesellschaft von Architekten mbH
Type of Engagement: Long-term partnership.
Main challenge: Developing the brand’s positioning and leading its consistent translation into a differentiating and unique brand design in order to attract young talent, investors and clients.
Solutions: Strategic workshops, brand positioning, refinement of the company’s mantra, brand design, tone of voice, curation of all existing portfolio cases to match the USP of the brand, website design, external and internal communication materials, stationery.
Result: A clearly differentiating and desirable brand that keeps attracting the right employees, investors and partners through a clearly communicated USP.