Client: Flötotto Einrichtungssysteme GmbH.
Type of Engagement: Long-term lead agency.
Main challenge: Reconnecting to the brand’s heritage through the introduction of the chair series PRO by Konstantin Grcic, accompanied by a holistic rejuvenation of the brand.
Solutions: Rebranding and logo retouch, definition of a new image style, launch of new product (Konstantin Grcic’s PRO series), creative direction of Oliviero Toscani’s photo shoots, supervision of all communication measures.
Result: Reviving the family business with a refreshed brand appearance and the contemporary communication of the new PRO series.