Client: Flötotto Einrichtungssysteme GmbH.
Type of Engagement: Long-term lead agency.
Main challenge: Reconnecting to the brand’s heritage through the introduction of the chair series PRO by Konstantin Grcic, accompanied by a holistic rejuvenation of the brand.
Solutions: Rebranding and logo retouch, definition of a new image style, launch of new product (Konstantin Grcic’s PRO series), creative direction of Oliviero Toscani’s photo shoots, supervision of all communication measures.
Result: Reviving the family business with a refreshed brand appearance and the contemporary communication of the new PRO series.
![](https://freight.cargo.site/t/original/i/93cd96e0f080225847d96bad8a35013186d91f5896ebb7ef7f224d8b3a5b76ce/Flootto_template-pictures-50-1.jpg)
![](https://freight.cargo.site/t/original/i/799e2d28c7e5042a2be667177e517ed520e87f8a4fe25e06d83a4d49c1f109b5/FO_Anzeige_04.jpg)
![](https://freight.cargo.site/t/original/i/86d4842701235ac62af16248f26dcb22a42963718809e9a11307af922149ef5d/Flootto_template-pictures-50-5.jpg)
![](https://freight.cargo.site/t/original/i/6e228e20e5705b96741c94e761d1136f940adf5cbcb45b63556a58b49c01b062/FO_Anzeige_07.jpg)
![](https://freight.cargo.site/t/original/i/40583480be8d65806c95612d7cacbcf8b2791cecfcd7008fe7604d7e2d0dc5c8/FO_Anzeige_CI_03.jpg)
![](https://freight.cargo.site/t/original/i/17a4bcc75c5efd39f9cf6c2d0b9d67a39f361cd15a7b2b580caa7029b83cacf8/Flootto_template-pictures-50-4.jpg)
![](https://freight.cargo.site/t/original/i/f8caba55ee027ff4daabcda6a6db32d4eb968b90547105caf8614ddc92eb98e4/FO_Anzeige_08.jpg)
![](https://freight.cargo.site/t/original/i/96a0bfac2b75afe0fa2e6d4e5ec2910ef28f53e73039084cf048c6f9d27c4efe/Flootto_template-pictures-50-2.jpg)