Client: Authentics
Type of Engagement: Strategic partnership.
Main challenge: As a long-time distributor for note books, Authentics decided to launch its own note book – we developed the product from scratch and accompanied its launch.
Solutions: Product development and positioning, naming, product design, brand design, product launch, advertising campaign, POS activations, trade fair design, pop up environments and events, advertising videos.
Result: A highly successful sub brand that was acquired by Rico Design and continues to inspire note takers across Europe.
